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Brinker’s Diversity, Equity & Inclusion Strategy: Empowering Every Voice in Casual Dining

April 18, 2025 | by oyelakinbisi@gmail.com

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Introduction

In an industry defined by hospitality, Brinker International recognizes that true service begins with inclusion. Brinker’s Diversity, Equity & Inclusion (DEI) Strategy embeds equitable practices across its Chili’s® Grill & Bar and Maggiano’s® Little Italy brands—ensuring that team members from all backgrounds can thrive, suppliers represent diverse communities, and guests enjoy welcoming, accessible dining experiences.


1. Equitable Recruiting & Talent Development

  • Diverse Sourcing Channels
    Partnerships with Historically Black Colleges and Universities (HBCUs), veterans’ organizations, and LGBTQ+ professional networks broaden candidate pipelines for hourly and leadership roles.
  • Unbiased Selection Processes
    Structured interview guides, diverse hiring panels, and blind résumé reviews reduce unconscious bias—helping Brinker achieve balanced slates and fair evaluations.
  • Career Path Transparency
    Clear competency maps and mentorship programs ensure underrepresented employees gain visibility to stretch assignments, leadership academies, and promotion opportunities.

2. Inclusive Leadership & Culture

  • Executive Accountability
    Senior leaders have DEI goals embedded in their performance objectives, with quarterly scorecards tracking representation, retention, and engagement across demographics.
  • Employee Resource Groups (ERGs)
    Seven ERGs—including VETS@Brinker, PRIDE@Brinker, and Mosaic (multicultural)—facilitate peer support, drive cultural celebrations, and advise on policy and programming.
  • Unconscious‑Bias & Allyship Training
    All people leaders complete interactive workshops to recognize bias, cultivate inclusive behaviors, and advocate for equitable treatment throughout the organization.

3. Supplier Diversity & Community Partnerships

  • Diverse Supplier Spend
    Brinker has committed to allocating 10 % of its national procurement budget to minority‑, women‑, veteran‑, and LGBTQ‑owned suppliers—driving economic empowerment.
  • Local Business Incubators
    Through pilot “local first” programs, regional restaurants source produce, baked goods, and services from community‑based entrepreneurs, strengthening neighborhood ties.
  • Pro Bono & Civic Engagement
    Collaborations with career‑development nonprofits and small‑business accelerators provide training and mentorship to diverse suppliers, helping them scale and qualify for larger RFPs.

4. Accessible & Welcoming Guest Experiences

  • Inclusive Menu Design
    Nutritional guides highlight allergen‑free, vegan, and culturally inspired offerings, ensuring guests with dietary restrictions feel represented and safe.
  • Universal Design Standards
    Prototype renovations incorporate ADA‑compliant seating, braille menu options, and multi‑lingual signage to create environments welcoming to all abilities and backgrounds.
  • Cultural Celebrations & Outreach
    Localized events—such as Hispanic Heritage Month specials and Juneteenth neighborhood cookouts—invite diverse communities to co‑create Brinker experiences.

5. Measurement & Accountability

Metric2023 Baseline2025 Target
Representation at Leadership30% diverse40% diverse
Retention of Underrepresented Groups78%85%
Supplier Diversity Spend6% of total10% of total
Guest Inclusion Score4.3/54.7/5
  • DEI Council & Reporting
    A cross‑functional DEI Council reviews progress monthly and publishes annual diversity reports—ensuring transparency and course correction.
  • Continuous Feedback Loops
    Regular focus groups, pulse surveys, and ERG town halls surface insights that inform policy updates and new inclusion initiatives.

Conclusion

By embedding diversity, equity, and inclusion into every facet—from hiring and leadership development to supplier partnerships and guest experiences—Brinker fosters a culture where every voice matters. This comprehensive DEI strategy not only strengthens Chili’s® and Maggiano’s® as employers of choice but also deepens guest loyalty and drives sustainable business performance under the brinker banner.

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